11 Points to Keep in Mind While Developing a Website

You must agree that today, online presence is the ultimate way to scale business. The future is online and your business is to be present there as well in the form of a website.

Think of a website as your physical store. Passing people see a beautiful, catchy and welcoming board and enter the store to explore what’s there inside.

There you have a smacking interior, fresh aroma, soft music, and all products organized in the best place. The amount of time customers spend in your store depends on what vibe they feel about the product they’re exploring.

Now coming back to the online world. Website is your internet-based shop and you have to maintain a similar aroma and positive vibe while designing a website.

Here are 11 checkpoints to keep in mind while designing a website.

Choose a domain and hosting

The first step while heading onto your website is to have a domain name. Consider the domain as a board that highlights your store. Your website domain should be catching and memorable so that customers can directly switch to your website with the domain.  Hosting is a space or a location where you want to locate your website. There’re many domain and hosting service providers ready to give you quick access to all the resources.

Identify the purpose and tech

A website with a defined purpose can serve your business in a better way. It was a payment you should define the intention behind the website.  to you attract traffic to your blog, sell product or want more leads for the business.

This on purpose you cannot for better technology to build a website.  for blogging website you can go with WordPress.  for online to shopify is going to be your ultimate platform to serve the customers.

Neat design and typography

A website with an easy-to-use interface can communicate better with visitors. The soothing design with vibrant colors and images urges customers to scroll down and check out every page. Typography too plays a significant role in giving neat look to the website without stressing visitors to read. There should be a balance between images and text on the website with adequate spacing for better visibility.

Effective Color Theme

Colors invoke emotions and the right to vibe for your website and the product or service you offer. Every industry accommodates certain color themes based on emotional triggers and you should also leverage the right theme to your website. While choosing a color for your website, it’s important to consider your business niche, target customers, branding, and industry-specific color theory. Have a complimentary contrast with your company logo and brand voice. It’s a wise choice to spend a good time on research and come up with a resonating and appealing theme to make visitors recognize your website.

Navigation and Performance

Best-performing sites are easy to navigate. Always have a simple and quick navigational design where visitors can easily review the website. This enhances the on-page user experience and makes people come back again. Adding a sitemap can improve the website navigation and another way is to eliminate unnecessary pages or elements from the website. Better navigation levels up the site speed and quality of the brand’s online presence.

Call to Action

A Call to Action (CTA) is a simple instructional text to encourage visitors to take some action. CTA demonstrates that you want to build a relationship with your customers and encourage engagement level. There are many types of Call to Action based on the business purpose. Some common types are “Subscribe to newsletter”, “Buy Now”, and “Explore more”. Use some contrasting colors to place your CTA button and be wise with the number of CTA you use on the website.

SEO-friendly Code

If you’re designing a new website or even optimizing the existing one, it’s essential to have SEO-friendly code. Spending quality time to improve site code can give good returns in long run. SEO-friendly code helps search engines scan your website to get a clear picture of the content. WordPress offers plug-ins to simplify the code and optimize the site content for search engines for better search engine ranking. Having a short and SEO-friendly URL is also beneficial to best the ranking competition.

Active Blog

On-site blogs inform customers about the latest product, industry trends and service guides. Having a blog section on the website is a great way to connect with your customers, build authority, get more sign-ups, and higher website ranking. Fill your blogs with all the service or product-related topics and keep updating them with the latest information to maintain a good ranking for a longer time span. A perfect content strategy helps you stay in the eyes of customers looking for a solution to their problems.

Responsive Site

With technological progress, there’s an audience on every device and multiple browsers. So, in order to acquire users from all sources, your site needs to be responsive on mobile, tablet, and desktop devices. For better reach, the website should be active on Chrome, Firefox, Internet Explorer and Safari browser. You can opt for a website design that is responsive for multiple platforms and there’s less need to optimize it separately for every device and browser.

Social Media Integration

For a smacking reach, it’s best to integrate the website with relevant social media platforms. Social media is a great medium for audience traction and the right strategies can help in driving huge traffic to the website. You can directly engage with the audience via social media and collect customer feedback and reviews. Creative and visual content with images and branded video help in building trust and engaging the audience in an interesting way. The most common platforms like Instagram, Facebook, Youtube, and Twitter work best.

Well-built Security

Building an online presence comes with its own threat. There are malicious intenders always ready to corrupt your system. In order to maintain website integrity, it is essential to protect the website from spammers and hackers. For that, there’s a requirement for a strong security mechanism with up-to-date software & plugins, HTTPS & SSL certificates, captcha tests, 2-step authentications, and so on. You need to regularly conduct security checks to maintain credibility.

Wrapping up!

We’ve seen why we need to take care of certain elements to make an attractive and responsive website. These 11 points clearly highlight how we can come up with the best website to boost the brand’s online presence.

If you’re looking to develop a new website or want to optimize the existing one, 5RiOS is there to help you in every process and deliver the best quality websites and applications for your business. You can fill out the form and our team will get in touch with you for a free consultation session.